Color Me Blue
by: Rosalind Gardner
Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.
As he was describing his site and the problem, I thought, "This is going to be a quick fix."
How wrong I was!
His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.
The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.
Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.
He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.
And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.
So, why on earth were his sales so low?
I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:
- a domain name change
- a background color change
- reformatting the page table size
- rephrasing offers more positively
- adding relevant graphics and photos
- dropping poor performing merchants
- adding a newsletter
- adding new products
- redirecting non-buyers to additional offers
Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.
You can appreciate my dismay when Chris told me that his sales had actually dropped!
Aargh!
I reviewed his site again, and it suddenly struck me... he should try blue links!
Why?
Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.
I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.
Sure enough, that WAS the answer to Chris' site problems...
His conversions increased 1100% almost overnight JUST by changing his link color to blue.
In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations.
With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.
© Copyright Rosalind Gardner, All Rights Reserved.
About The Author
Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.
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The Changes That Goes With Color Printing
The Changes That Goes With Color Printing
by: Jinky C. Mesias
As an answer to the ever increasing demand for color printing, paper manufacturers have developed new grade of papers that can equal the quality of the commercially used printing papers (offset or rotogravure printing papers).
These new developed printing papers shows the same smoothness, brightness and opacity that are just perfect for any type of printing process. Plus with the continuous increase in the market share of ink jets and the equally high demand for quality ink jet printing especially on uncoated or lightly size-press-treated paper makes it further practical to develop new kinds of paper.
The latest ideal uncoated paper available in the market that is applicable to any type of digital printing is wood-free, alkaline, evenly bright and blue-white in shade, smooth, solid, opaque, sturdy and clean meaning it is free from any surface fragments as well as...
The Changes That Goes With Color Printing
Color printers > The Changes That Goes With Color Printing
The Secret Components of Cigars
The Secret Components of Cigars
by: Don Richards
Cigars are comprised of surprisingly few component parts.
Unlike cigarettes, which usually have filters, two different kinds and colors of paper, and filler ingredients other than tobacco, cigars are all tobacco.
What makes one cigar so different from another is the type of tobacco, where it?s grown, when the leaves are picked, how the picked leaves are cured and fermented, and how the finished leaves are cut and rolled.
Because cigars are made in so many parts of the world, there is a diverse range of product, as you?d expect.
Wrappers
The outermost layer of cigars is called the wrapper.
It is made from the widest part of the tobacco leaves, and it has a big impact on the cigar?s flavor and aroma.
Cigar wrappers vary in color, and because the wrapper color is what is most visible, cigars are often described by the wrapper color.
Here...
Color printers > The Secret Components of Cigars
Press Printing Pros and Cons
Press Printing Pros and Cons
by: Viojieley Gurrobat
Press Printing Pros and Cons
The introduction of the printing press has made producing multiple copies of a document much easier and convenient. This machine has changed the totality of the written language. It was a breakthrough in spreading literacy in the lower classes as books and other printed materials are now easily reproduced. Many more copies of a document could be made making the documents more available to the masses.
But have you ever wondered how these books, magazines or newspapers are produced? Are these printed materials literally written and colored by the writers? Absolutely not! Just imagine how long it will take to write a single copy of a book. It would seem impossible to actually produce one copy if one has to do it manually. Then how are they able produce thousands of copies in just a short period of time? The answer to that is press printing. Press printing can...
Press Printing Pros and Cons
Color printers > Press Printing Pros and Cons
Art Myths Debunked
Art Myths Debunked
by: Corinne Cain
Assumption: Art becomes more valuable once an artist dies.
Actuality: Prices escalate only when demand is greater than supply.
Prices can increase if there was a shortage of the artist's work prior to his or her death and if the demand continues to be significantly greater than supply.
Art News (November 2003) presented an article on the ten most wanted artworks.
These would sell individually for more than $5 Million IF the present owners would let me them go.
However, as the collectors know they could not acquire a replacement painting/sculpture/drawing, they won't be selling these artworks.
Assumption: An artist's proof is more valuable than a print from the regular edition.
Actuality: Artist's proofs are routinely consistent with the regular edition in appearance and value.
On rare occasions, a color trial proof be judged to be more valuable than...
Color printers > Art Myths Debunked
Color Cues to help you Find Mr. Right
Color Cues to help you Find Mr. Right
by: Alan Stafford
Color preferences say a lot about a person's personality and - perhaps more importantly to some of us - about a person's love style. Bright color preferences reflect outgoing characteristics, while darker colors reflect more subdued and calm qualities. Secondary colors, including purple, orange and green reveal a person's desires, goals and needs in a relationship. Color experts, such as light scientist Jacob Liberman O.D., PhD, and color therapy expert Louanna Wilson of SciArt Company, agree that these colors also tell us something about how different types of personalities attract men and women.
To figure out your color type, start by choosing your favorite color of these three. Even if you don't like any of these, pick the one you like best for the sake of this analysis. Pick the color, green, purple or orange, that most appeals to you. Do not choose the color you prefer for clothing...
Color Cues to help you Find Mr. Right
Color printers > Color Cues to help you Find Mr. Right
Discount Ink Cartridge, Toner Cartridge
Discount Ink Cartridge, Toner Cartridge
by: Kwan Lo
Economical and environmental concerns change consumers? buying pattern. Discount ink cartridges and toner cartridges invade the market of OEM cartridges.
Discount ink cartridges and toner cartridges are in great demand these days. Due to the drop in price, many families and small business owners can buy an inkjet / photo printer for under $100 and a discount laser printer for under $200. Increased number of printer ownership means that there is a larger aftermarket for printing supplies.
Nevertheless, consumers who bought a cheap printer would soon find out that their spending did not end there, but rather have just begun. For examples, many OEM laser toners are selling at $100 a piece, the same price of an inkjet printer or one-half of that for a discount laser printer. A family who print a lot of color photos with their photo printer can easily spend more than $100 on OEM ink cartridges...
Discount Ink Cartridge, Toner Cartridge
Color printers > Discount Ink Cartridge, Toner Cartridge